Pentaleap Inc., a frontrunner in retail media technology, is proud to unveil its new modular retail media platform. This cutting-edge platform is designed to enable retail media networks (RMNs) to fully realise their monetisation potential on-site.
Transforming Retail Media with Innovation
Pentaleap’s advanced platform creates a streamlined, efficient environment for both RMNs and advertisers. The Publisher Manager portal empowers RMNs with comprehensive control over monetisation strategies. Features like the Fluid Ad Server, SSP, and yield management are integrated to boost revenue without compromising ad relevance. This unified integration simplifies the management of various demand sources, making revenue optimisation more straightforward.
For advertisers, the Campaign Manager facilitates easy campaign creation, allowing precise adjustments to bids based on priority terms, products, and target audiences. With features like dynamic pacing, suggested bids, and real-time reporting, advertisers can maximise campaign performance.
“Our goal is to empower retailers to connect with a broad range of demand partners, fostering more transparent and efficient bidding processes,” stated Andreas Reiffen, CEO of Pentaleap. “We are dedicated to making retail media available to all brands, ensuring a seamless purchasing experience. By fostering non-exclusive partnerships, we’re dedicated to helping retailers excel and compete with major players like Amazon.”
Strategic Partnerships Amplify Pentaleap’s Influence
Pentaleap has bolstered its client base through recent partnerships with prominent retailers such as The Home Depot and Pague Menos, adding to its impressive roster that includes Staples.
“We are thrilled to collaborate with Pentaleap to enhance the effectiveness of our sponsored products, bringing the ideal suppliers closer to our customers and point-of-sale,” commented Melanie Babcock, Vice President of Orange Apron Media and Monetisation at The Home Depot. “Integrating these products with our site’s intelligence ensures that advertisements are perfectly aligned with our shoppers’ needs, enhancing both customer satisfaction and advertiser performance.”
Clients using Pentaleap’s platform have observed substantial improvements:
- 30% increase in Return on Ad Spend (ROAS)
- Fourfold increase in incremental ad revenue
- Fourfold rise in available impressions
- Double the fill rate
“Pentaleap’s focus on relevance and user experience has led to remarkable results, with our Sponsored Products achieving performance on par with organic listings, significantly boosting paid click volume,” noted Matt Clark, Chief Digital Officer of Staples.
“At THG, our goal is to offer top-notch shopping experiences while helping brands connect with customers more effectively,” said Sam Wilkinson, Group Head of Retail Media at THG. Pentaleap’s strategy complements our goals of enhancing advertising solutions while maintaining a smooth and user-friendly experience.
Independent Analyst Andrew Lipsman from Media, Ads + Commerce observed, “Amazon and Walmart have set high standards for search advertising. By bridging this gap, other RMNs can enhance their monetisation potential by unlocking the value in their existing inventory.”
“From the advertiser’s perspective, Martin Osborne, Director of Sales (Consumer Products) at Casio America, emphasized the advantages of partnering with Pentaleap, Pentaleap’s all-encompassing service has simplified the intricacies of managing our campaigns.’ Thanks to their analytics and guidance, our Back-to-School ad campaigns have seen a 218% increase in ROAS this season, with units up by 9.1%, revenue by 6.1%, and CTR up by 45 basis points. We’re thrilled with the results and eager for the next quarter’s performance.”
Expanding Global Reach
Pentaleap is actively collaborating with emerging retail media networks in North and South America, EMEA, and Australia. Carlos Henrique Lacerda, Director of Retail Media & Strategic Alliances at Pague Menos, stated, “Partnering with Pentaleap will enhance our retail media capabilities, delivering more relevant sponsored product ads without compromising the user experience.”
Keith Bryan, Founder and CEO of Colosseum Strategy and former President of Best Buy Ads, concluded, “RMN leaders are crucial in driving retail transformation across various aspects. With innovative insights from new players like Pentaleap, the future of retail media is poised to be more open, efficient, and effective, helping RMNs better align with their strategic objectives and create a competitive marketplace.”