Celebrating World Nutella Day 2024
Nutella is delighted to kick off its 60th-anniversary celebrations on World Nutella Day 2024. This landmark year will be highlighted by the global #GiveANutellaSmile campaign, designed to spread positivity and joy. The celebrations will span the entire year, featuring exciting events, limited-edition products, and innovative digital experiences that invite fans to join in the festivities.
A Legacy of Positivity
Since its inception in 1964, Nutella has become a beloved staple in kitchens around the world. What began as a solution to post-war cocoa shortages in Italy has evolved into a global icon of indulgence and delight. Created by Ferrero Group founder Pietro Ferrero, Nutella’s original recipe combined a hint of cocoa with local Piedmont hazelnuts, setting the stage for its future success. Today, Nutella is enjoyed in over 170 countries, with millions of people starting their day with a spread of Nutella on their breakfast table.
Innovative Milestones
Over the past six decades, Nutella has remained at the forefront of innovation, continually evolving to offer new ways for fans to enjoy its signature taste. The introduction of Nutella &GO! in 2005 marked the brand’s entry into convenient, on-the-go snacking. In 2015, Nutella B-ready was launched, followed by Nutella Biscuits in 2019, featuring a creamy Nutella heart encased in a biscuit. Recently, Nutella has introduced Muffins and Croissants, adding fresh bakery delights to its product lineup. Additionally, the opening of the Nutella Café in Chicago in 2017 has become a popular destination for Nutella enthusiasts.
Celebrating with Style
As part of its 60th-anniversary celebrations, Nutella will unveil a range of limited-edition jars, each featuring characters that represent joy and positivity. These special jars will be available throughout the year, showcasing different themes and designs that resonate with Nutella’s global audience. Fans will also have the opportunity to participate in the #GiveANutellaSmile campaign, which includes creating personalised stickers and messages through a special jar configurator available on the Nutella website.
Digital Engagement
In addition to physical product innovations, Nutella is embracing the digital space with a suite of new tools and activations. The campaign will feature a series of engaging digital experiences, including social media promotions and interactive content. Fans can look forward to participating in online events and challenges that celebrate the joy of Nutella. These digital activations will help connect with fans across various platforms, spreading smiles in creative and meaningful ways.
Global Impact and Future Vision
Giovanni Ferrero, Executive Chairman of Ferrero Group, expressed his enthusiasm for the milestone, stating, “As we celebrate Nutella’s 60th anniversary, we reflect on our journey and the positive impact we’ve had worldwide. Our commitment to innovation and spreading joy remains as strong as ever. Through our new product offerings and the #GiveANutellaSmile campaign, we aim to continue delighting our fans and making a positive difference.”
Nutella’s 60th anniversary is more than just a celebration of its rich history; it’s a testament to the brand’s ongoing commitment to bringing happiness to its consumers. With a combination of new products, engaging events, and a focus on spreading smiles, Nutella is set to make this anniversary year unforgettable for fans around the globe.
