JETOUR marked a significant milestone in its global expansion by launching two right-hand drive (RHD) models, the JETOUR DASHING and the X70PLUS, at an exclusive event held in Johannesburg, South Africa. This pivotal launch not only showcases JETOUR’s commitment to the South African market but also highlights the brand’s innovative approach in aligning its growth trajectory with vital wildlife conservation initiatives. As part of the event, attendees experienced firsthand the features and capabilities of the new models, generating excitement among local automotive enthusiasts.
Strategic Partnership for Wildlife Conservation
In a noteworthy move that underscores its commitment to social responsibility, JETOUR announced a strategic partnership with the Cheetah Conservation Fund (CCF), a globally recognized organization dedicated to the preservation of cheetah populations. This collaboration aims to raise awareness about the plight of cheetahs in the wild and to support conservation efforts. By engaging in this partnership, JETOUR demonstrates its dedication to sustainable development while pursuing rapid growth in the automotive industry, reinforcing the message that businesses can contribute positively to the environment and society.
Focus on Family Travel Series
The newly launched models, DASHING and X70PLUS, exemplify JETOUR’s family travel series, which has garnered significant popularity in international markets, including Saudi Arabia, Angola, Uruguay, and Peru. These vehicles have consistently ranked among the best sellers in their segment, reflecting JETOUR’s deep understanding of consumer needs and preferences. The DASHING offers a spacious interior and advanced technology, making it an ideal choice for family adventures, while the X70PLUS provides robust performance and comfort, appealing to diverse customers looking for a reliable vehicle for long journeys.
Leadership Commitment to Market Growth
Li Xueyong, President of JETOUR Auto, addressed attendees at the launch, stating, “As a user-centric organization, we have thoroughly prepared for this competitive market through extensive customer research, product development, and network service planning. The introduction of the DASHING and X70PLUS is merely the beginning of our journey. We intend to expand our offerings with more off-road and hybrid models led by the T2. Our goal is to cater to the evolving preferences of consumers in South Africa and beyond.”
Expanding Sales Networks
Since its inception in 2018, JETOUR has adhered to its innovative “Travel+” strategy, achieving over 1.22 million units in global cumulative sales. The brand has established more than 600 sales and service networks across regions, including the Middle East, South America, Africa, and the Asia-Pacific. Ke Chuandeng, Vice President of JETOUR Auto, provided insights into the company’s commitment to the South with a target of 2,000-unit sales and a cumulative goal of 20,000 units within the next three years.
Promoting Cheetah Conservation
In addition to launching new models, JETOUR is committed to wildlife protection through its partnership with CCF. The company will collaborate with Discovery Channel to produce a documentary highlighting cheetah conservation efforts and promoting the “Protect the Cheetah” campaign. This initiative aims to raise awareness and encourage public participation in conservation efforts. Additionally, JETOUR plans to assist the Cheetah Conservation Fund by adopting cheetahs and supplying vehicles for their operational needs, thereby making a meaningful impact on wildlife protection and working towards a sustainable future for these magnificent creatures.
Conclusion
JETOUR is embarking on a new chapter of corporate social responsibility from South Africa, a country renowned for its rich wildlife. This partnership with CCF marks the commencement of JETOUR’s global charitable initiatives, embodying the philosophy of “In somewhere, For somewhere.” Moving forward, JETOUR is committed to sustainable social and environmental practices, fulfilling its responsibilities as a global automotive brand, and ensuring that the joy of travel aligns with a commitment to protecting the natural world.
