During the 17-day international sports event that captivated global audiences, HONGQI, China’s premier luxury automotive brand, showcased its flagship model, the E-HS9, while providing comprehensive transportation services for Chinese athletes in Paris. This strategic move not only highlighted HONGQI’s commitment to sportsmanship and national pride but also fostered cultural connections with international markets, demonstrating the brand’s growing global influence.
Preparation and Support for Athletes
One month prior to the event, HONGQI mobilised its European partners to ensure that 24 HONGQI E-HS9 vehicles underwent rigorous inspections and maintenance. This proactive approach ensured that the vehicles were in optimal condition to support the athletes throughout their competition. Each vehicle was meticulously prepared to meet the high standards expected at such a prestigious event, reinforcing HONGQI’s reputation for reliability and excellence. The E-HS9 became a symbol of strength and endurance, accompanying athletes as they pursued victory. To further showcase its commitment, HONGQI pledged to gift vehicles to all medal-winning athletes, celebrating their achievements and illustrating the innovative development and robust capabilities of Chinese automotive brands.
Engaging Activities and Brand Showcase
In addition to its logistical support, HONGQI organised a series of exclusive activities designed to engage users and highlight the brand’s unique features. These activities included:
- Visits to the HONGQI Experience Center: Attendees had the chance to explore the brand’s latest innovations and craftsmanship in a dedicated setting.
- E-HS9 Rides to Sports Events: Users enjoyed the luxury of the E-HS9 while attending key sporting events, blending convenience with prestige.
- Test Drives of the E-HS9: Prospective customers and media representatives experienced the vehicle’s superior performance and cutting-edge technology firsthand.
- Self-Driving Tours of Paris: Participants had the opportunity to tour the city in style, showcasing the E-HS9’s capabilities in real-world scenarios.
The presence of the HONGQI E-HS9 on the streets of Paris made a significant impression. Its advanced features, including “multi-screen interaction” technology and a bespoke welcoming system with Chinese elements such as welcome lights and pedals, captivated audiences. Visitors were particularly impressed by the vehicle’s performance and innovative design, with many expressing their admiration by exclaiming, “Nice car!”
Strengthening Global Presence and Cultural Exchange
This international sports event provided HONGQI with a platform to showcase its brand strength on a global stage. The success of this initiative not only enhanced HONGQI’s visibility in France but also laid a strong foundation for its participation in the Paris Motor Show. The event also set the stage for the global pre-sale launch of HONGQI’s new energy models, the EH7 and EHS7, further solidifying its commitment to innovation and quality.
Future Vision and Commitment
Looking ahead, HONGQI remains dedicated to promoting deep cultural exchanges worldwide. The brand aims to demonstrate the innovative prowess and rich cultural heritage of China’s leading luxury automotive brand through meaningful and impactful actions. With an open and inclusive approach, HONGQI is poised to welcome global audiences, building trust and admiration through exceptional quality, sophisticated craftsmanship, and a commitment to cross-cultural engagement.
