The Greenley family from Blackpool is leading an exciting growth phase with their family-run enterprise, Roadshow Promotions. Guided by the father-daughter team of Stuart and Natasha Greenley, the company is evolving from a singular promotional service into a diversified organisation, making an impact across multiple sectors.
A Legacy Built on Promotional Success
Founded as Roadshow Promotions, the business has earned a stellar reputation as the owner of the UK’s largest fleet of promotional buses. These vehicles have become vital assets for high-profile clients, including Johnson & Johnson, Edwards Lifesciences, and the British Heart Foundation, who utilise them for awareness-raising tours throughout the UK and Europe. This strong foundation has empowered the Greenleys to embark on an ambitious expansion journey.
A Structured Approach to Growth
The Greenleys have strategically reinvested profits from their successful contracts to fuel further growth. Their expansion strategy comprises three pivotal elements: nurturing the organic growth of their core operations, pursuing targeted acquisitions, and diversifying into complementary and new sectors. This well-rounded approach allows the family to approach growth thoughtfully while minimising risks.
Embracing the Digital Frontier
To tap into the digital economy, the Greenleys have forged a partnership with a local digital media company, culminating in the creation of Roadshow Media and Roadshow Digital. These new ventures specialise in website design, search engine optimisation (SEO), and digital consultancy services, effectively extending their reach in the marketing domain. This forward-thinking initiative positions the Greenley family as leaders in the digital space, aligning with current market trends and client demands.
Expanding Service Offerings and Capabilities
In recent years, the Greenleys have expanded their service portfolio significantly. The launch of Roadshow Security marks their entry into the security services sector, catering to leisure, hospitality, and retail industries. Esteemed clients, such as Haven’s Cala Gran and Marton Mere holiday parks, have benefited from their expertise. Additionally, Roadshow Conversions was established to transform vehicles and buses into functional assets for various businesses while providing portable washroom solutions for construction sites and events, further enhancing their range of services.
Commitment to Local Community and Partnerships
The Greenley family remains deeply committed to their community, promoting a “buy local” ethos. They actively collaborate with local suppliers for marketing, branding, and accountancy services. Their dedication extends to sponsoring grassroots football teams, demonstrating their investment in community engagement and support. Recently, their workforce has grown substantially, employing skilled workers across various roles, including joiners, electricians, drivers, and digital marketing specialists. Their ongoing recruitment plans reflect a commitment to fostering talent and building a robust team.
A Vision for Continued Growth
As the Greenley family explores new sectors for future expansion, Roadshow Promotions stands as a testament to how a clear strategic vision and local investment can drive impressive growth. Their focus on sustainability, community collaboration, and outstanding service sets them apart in the industry, positioning them well for ongoing success in the years to come.