Relay42, a renowned European Customer Data Platform (CDP), has officially launched its groundbreaking CDP solution specifically tailored for the airline industry. Built to address the unique challenges airlines face, the Relay42 CDP for Airlines is set to revolutionise customer acquisition, passenger experience, and ancillary sales for global airlines. The platform has been developed from over a decade of experience working with airlines, delivering real-time, actionable data insights that empower marketing teams to drive success.
Targeting Airline-Specific Challenges
Airlines today face a complex set of challenges, from maintaining passenger satisfaction and boosting ancillary sales to optimising passenger load factor (PLF). The new Relay42 CDP for Airlines addresses these hurdles with cutting-edge solutions that integrate real-time data, AI-driven insights, and seamless omnichannel communication.
“We have been deeply embedded in the airline sector for over ten years,” stated Tomas Salfischberger, CEO and founder of Relay42. “This expertise has enabled us to create a platform designed with airlines’ unique needs in mind, ensuring that they can maximise customer satisfaction and revenue with personalised, data-driven strategies.”
Key Features of the Relay42 CDP for Airlines
The Relay42 CDP for Airlines comes equipped with several industry-leading features designed to provide airlines with a competitive edge:
- Comprehensive Passenger Behaviour Insights: The platform integrates customer relationship management (CRM) data such as demographics, booking history, and feedback with real-time online behaviour. This allows airlines to have a 360-degree view of each passenger, gaining deeper insights into their preferences and behaviours to enhance the overall customer experience.
- Omnichannel Personalisation at Scale: With the Relay42 Journey Orchestration module, airlines can connect all marketing channels, including email, web, paid media, SMS, and CRM, to deliver relevant 1-to-1 customer journeys. This integrated omnichannel strategy boosts customer acquisition and delivers a cohesive experience at every interaction point.
- Revenue Management Integration: By integrating revenue management with digital marketing, the platform enables airlines to automate price adjustments in real-time across owned and paid channels. This ensures that passengers are informed promptly about special offers or price changes, maximising sales and profitability.
- Passenger Load Factor Optimisation: The Relay42 CDP links real-time passenger behaviour to the current PLF, enabling airlines to target passengers who are more likely to book seats on under-booked flights. This improves both PLF and customer satisfaction, ensuring better flight occupancy.
- Boosting Ancillary Sales with AI: Leveraging predictive AI, the platform enhances ancillary sales by delivering personalised recommendations tailored to each passenger. Whether offering seat upgrades, baggage options, or in-flight services, airlines can drive additional revenue through AI-driven insights that match passengers’ individual needs and preferences.
Unlocking New Potential with AI and Data
Relay42’s data-driven approach, combined with AI, empowers airlines to not only understand their passengers better but also to react to changing behaviours and market conditions in real-time. The platform ensures that marketing teams can make quick, informed decisions that drive both revenue and passenger satisfaction.
Delivering Real-Time Results
With the airline industry being highly competitive and customer expectations continually evolving, the ability to deliver personalised experiences and optimised services has never been more critical. Relay42’s CDP for Airlines offers real-time integration with revenue management and marketing systems, helping airlines stay ahead of market changes and passenger preferences.
“The launch of the Relay42 CDP for Airlines marks an important milestone in our commitment to helping airlines thrive in today’s dynamic environment,” added Salfischberger. By consolidating our expertise into one customised solution, we are equipping airlines with the essential tools to thrive both now and in the future.