Groundbreaking Collaboration
e.l.f. Cosmetics, renowned as Gen Z’s leading cosmetics brand, and Tinder, the world’s premier dating app, have announced a transformative partnership. This latest partnership, named the “Put Your e.l.f. Out There” Vault collection, brings together the realms of beauty and dating to enhance self-expression and confidence for singles getting ready for their first dates.
A Perfect Union of Beauty and Dating
The e.l.f. x Tinder collaboration is set to revolutionise the dating scene by integrating e.l.f.’s expertise in beauty with Tinder’s unmatched reach in the dating realm. Recent research reveals that over 35% of singles consider first dates an ideal opportunity to experiment with new makeup looks. This insight has inspired the creation of a collection designed to help singles confidently navigate their first-date experiences, overcoming any initial jitters with style.
Kory Marchisotto, Chief Marketing Officer at e.l.f. Beauty, commented, “e.l.f. and Tinder are united in our commitment to self-expression and empowerment. Our partnership creates a powerful synergy that fuels confidence within our community. We understand that 80% of singles believe a pre-date routine significantly boosts their confidence, which is why we’ve developed products specifically designed to help them feel their most empowered selves.”
Confidence-Boosting Products
The limited-edition “Put Your e.l.f. Out There” Vault collection features an array of beauty products aimed at enhancing confidence for first dates. This collection perfectly blends e.l.f.’s bold beauty ethos with Tinder’s mission to make dating fun and accessible. Priced at $45/£45, the Vault includes:
- Tinder Box: A Lip Trio featuring two nourishing lip oils and a mini lip liner, all housed in a custom tin designed to add a touch of sophistication to any date night.
- All Slick No Ick: A Face Primer crafted to create a flawless base, ensuring makeup stays put throughout the date.
- Set-Uationship: A Setting Mist that provides a fresh finish and keeps makeup intact from the first moment to the last.
- Flame Changer: A stylish Makeup Bag, perfect for carrying all the essentials and showcasing a trendy, modern design.
Additionally, the collection introduces the It’s a Match!™ Stick Lippies, an innovative product featuring single-use lipstick matches for convenient application. Available for $4/£4, these lippies, along with the Tinder Box Lip Trios priced at $18/£18, are available separately in very limited quantities.
Exclusive Campaign and Availability
The collaboration is complemented by a comedic campaign video showcasing how a bold makeup look can alleviate pre-date nerves and inspire confidence. Featuring television personality and social media influencer Harry Jowsey, the video captures the humorous aspects of modern dating scenarios.
The “Put Your e.l.f. Out There” Vault collection will be available starting Tuesday, September 10, 2024, at 9 am PT/5 pm BST on elfcosmetics.com and e.l.fcosmetics.co.uk in the U.S. and U.K., respectively, while supplies last. Furthermore, Beauty Squad members in both countries will have the opportunity to access Tinder Gold for $1/£1 for the first month of their subscription. This includes unlimited Likes, access to Passport™, and the ability to view who Likes them.
Expanded Accessibility
In a first for the brands, the collection will also be available through DashMart, a new fulfilment platform by DoorDash. This service will provide same-day delivery in select U.S. cities including Los Angeles, Houston, Chicago, and New York City, enhancing accessibility for customers eager to embrace this exciting new collaboration.
The e.l.f. x Tinder partnership
The e.l.f. x Tinder partnership marks a significant innovation in merging beauty with dating, empowering singles to express themselves confidently. With its distinctive products and engaging campaign, this collaboration sets a new benchmark for the intersection of beauty and dating, promising to elevate first-date experiences to new heights.
