Ajisen Ramen, a global leader in noodle dining, has recently been awarded the prestigious title of “World’s No.1 Brand” of noodle restaurants by Euromonitor. This accolade highlights the brand’s exceptional quality and extensive international presence, marking a significant milestone in its illustrious history.
A Legacy of Excellence
Founded in the 1960s by Takaharu Shigemitsu, Ajisen Ramen emerged with a vision to share the authentic taste of Japanese tonkotsu (pork bone) broth ramen with food enthusiasts worldwide. The inclusion of “sen” (thousand) in the brand’s name reflects its ambitious goal of establishing 1,000 outlets globally.
Ajisen Ramen’s origins trace back to Japan, where it rapidly established itself as a prominent representative of Kyushu’s tonkotsu ramen. In 1990, the brand began expanding beyond Japan’s borders, rapidly establishing a presence in 15 countries across five continents. With restaurants now in over 120 cities, Ajisen Ramen continues to maintain its commitment to quality. Each bowl of ramen is crafted from premium pork bones using advanced Japanese techniques, including a meticulous 12-hour simmering process. This dedication to traditional methods, combined with innovative approaches, has established Ajisen Ramen as a leading name in the global food industry.
Commitment to Quality and Safety
Ajisen Ramen’s expansion into mainland China began in 1996, driven by Ms. Pan Wei’s vision. The brand swiftly established itself as a major contender in China’s restaurant chain industry. By 2012, Ajisen China was pioneering the establishment of central kitchens to uphold its high standards. Today, five state-of-the-art facilities in Shanghai, Dongguan, Tianjin, Chengdu, and Wuhan ensure every dish meets rigorous quality standards. These facilities, some of which have achieved ISO22000 certification, reinforce Ajisen Ramen’s unwavering commitment to food safety and excellence.
The brand’s unique senmi-oil (thousand flavours oil) is a key component of its dishes. This secret ingredient undergoes a precise 2-hour simmering process followed by 1,800 seconds of continuous grinding. Combined with European-sourced pork cartilage, it enhances the exceptional flavour profile of Ajisen Ramen’s offerings.
New Dishes with Michelin-Starred Chefs
This year, Ajisen Ramen is set to collaborate with renowned Michelin-starred chefs to create three new exclusive dishes. These new offerings will debut in mainland China and are designed to provide a fresh and exciting culinary experience. The collaboration reflects Ajisen Ramen’s ongoing commitment to innovation and excellence in dining.
Looking to the future, Ajisen Ramen remains dedicated to its mission of delivering top-quality ramen to patrons around the world. The brand is committed to exploring new flavours and techniques, ensuring that each dining experience is both delightful and unique. Ajisen Ramen’s focus on continuous innovation and quality promises to bring even more delicious and healthy options to food enthusiasts globally.
As the brand continues to expand its international presence, Ajisen Ramen’s commitment to excellence and innovation sets a high standard in the global food industry. With a rich history and a forward-thinking approach, Ajisen Ramen is poised to maintain its success and inspire ramen lovers worldwide.
