At IFA 2024, which commenced on September 6, Changhong, a dominant player in China’s home appliance sector, revealed a comprehensive lineup of AI-powered appliances. This showcase not only highlighted Changhong’s recent technological advancements but also signified a pivotal step towards strengthening its presence in international markets.
Pioneering Innovation on a Global Scale
On the first day of the event, Changhong debuted its first AI TV, the Canghai Intelligent Agent, along with the cutting-edge Changhong AI Large Model, purpose-built for major household appliances. The new AI TV is capable of engaging in natural voice conversations, learning continuously, and adapting to user behavior. Powered by sophisticated multi-channel algorithms, the TV has seen a marked improvement in voice recognition and activation accuracy, creating a more interactive and intuitive experience.
The Changhong AI Large Model, designed for integration into a wide range of home appliances, such as refrigerators, washing machines, dryers, and air conditioners, optimizes each device’s functionality. This system can fine-tune refrigerator settings based on the specific food stored, adjust laundry cycles according to fabric types, and regulate air conditioners for both energy savings and comfort. These AI-driven innovations elevate everyday appliance interactions, making them smarter and more efficient.
Demonstrating Excellence with Prestigious Awards
During the exhibition, Changhong garnered significant attention, particularly during the Global Product Technology Innovation Awards. The brand’s CHiQ Xingbo Series received the Extraordinary Audio-Visual Experiences Gold Award, recognizing its outstanding technical capabilities and superior consumer experience. In addition, Changhong’s premium sub-brand, CHiQ, was honored with the Smart Home Appliance Brand Award, further underscoring the company’s leadership in the smart home sector.
CHiQ also received two notable environmental certifications at the event. Changhong received the Organizational Greenhouse Gas Verification Statement and the Product Carbon Footprint Verification Statement for its refrigerators and washing machines, both granted by TÜV SÜD. These accolades reflect Changhong’s strong commitment to environmental sustainability, highlighting its efforts to build a greener supply chain and promote eco-friendly practices across its product lines.
Strategic Sports Partnerships
One of the key moments of the event was the signing ceremony in which CHiQ extended its sponsorship agreements with both the FIS World Cup Events and the German Ski Association. The brand also welcomed two-time Olympic skiing champion Andreas Wellinger as its new ambassador, marking a significant milestone in CHiQ’s global sports marketing strategy. This renewed focus on winter sports underscores Changhong’s ambition to bolster its brand presence in Europe and beyond.
James Wu, General Manager of Changhong International Brand Business Center, emphasized that these partnerships are instrumental in the company’s global expansion strategy. By aligning itself with prestigious sporting events, CHiQ aims to enhance its brand visibility and establish a stronger connection with consumers in key markets.
Expanding Global Reach Amid Market Challenges
Despite global market volatility, Changhong has demonstrated resilience, aligning AI innovations with consumer demands to deliver advanced, functional products. From January to July 2024, the company reported a 23% year-on-year growth in its overseas home appliance revenues, driven by strong performance across its TV, refrigerator, washing machine, and air conditioner segments.
As Changhong continues to expand its global footprint, the company remains committed to driving innovation, sustainability, and inclusivity. Moving forward, it plans to increase its R&D investments, aiming to deliver an intelligent lifestyle to households worldwide.
