The brand’s mission is to become one of the most recognized and widely used cryptocurrencies in the world
Major Partnership in Premier League
Floki, a leading cryptocurrency in the digital finance space, has announced a significant new partnership with Nottingham Forest Football Club, a historic team in the English Premier League (EPL). This partnership represents a pivotal step for Floki, offering the cryptocurrency significant marketing and promotional opportunities within one of the most globally viewed sports leagues. The partnership underscores Floki’s commitment to growing its global brand presence by aligning with a prestigious football club that resonates with millions of fans worldwide.
Boosting Brand Visibility on a Global Stage
As part of this partnership, Floki’s branding will enjoy a prominent presence during all Nottingham Forest home games. The Floki logo will be displayed for several minutes on LED boards visible to both live stadium audiences and the vast global television viewership. This strategic placement ensures that the Floki brand gains significant exposure, helping it to reach new audiences and further solidify its position in the cryptocurrency market. Additionally, the Floki logo will be prominently featured on official Premier League interview backdrops and press conference settings throughout the season, providing further visibility in a highly competitive market.
Comprehensive Integration
Floki’s association with Nottingham Forest extends beyond conventional sponsorship. The cryptocurrency brand will have a strong presence across Nottingham Forest’s digital and social media channels. The partnership includes mentions of Floki in posts related to full-time scores and substitution announcements for both the men’s and women’s senior teams. This digital engagement ensures that Floki remains top-of-mind among fans, both during and after the matches. Furthermore, Floki will occupy a full-page spread in the matchday programs distributed at each home game, with its logo also featured on the front cover, connecting the brand directly with the matchday experience.
Engagement and Exclusive Opportunities
To further enhance its connection with Nottingham Forest supporters, Floki will introduce several exciting fan engagement initiatives. These include offering exclusive signed merchandise and the chance for fans to participate in a unique ‘play on the pitch’ experience at the stadium after the season concludes. These offerings not only strengthen the bond between the brand and the fans but also provide memorable experiences that will foster long-term loyalty.
Paul Bell, Chief Operating Officer of Nottingham Forest, expressed enthusiasm about the partnership, stating that the club is thrilled to welcome Floki as an official partner. He emphasized the innovative nature of Floki within the cryptocurrency sector and looked forward to a successful collaboration as the team prepares for the 2024/25 season. A representative from Floki echoed this sentiment, highlighting the shared vision between the brand and Nottingham Forest. The representative noted that just as Nottingham Forest aims to build a future as a dominant force in world football, Floki is on a similar journey to establish itself as a prominent player in the cryptocurrency industry.
Global Reach
The English Premier League is celebrated as the most popular sports league globally, with a massive following that spans across continents. In the 2022/23 season, the EPL attracted a total audience of 3.23 billion people, with live match broadcasts reaching 712 million households in 190 countries. This extensive reach offers Floki an unparalleled platform to connect with a global audience, leveraging Nottingham Forest’s storied history and digital presence. Nottingham Forest, founded in 1865, is among the elite clubs in football history, having won back-to-back European championships. The club also boasts a strong online presence with over 4.5 million followers across major social media platforms.
