Empowering Entrepreneurs with New Features and Innovations
Squarespace (NYSE: SQSP), the design-driven platform helping entrepreneurs build brands and businesses online, today announced the launch of Refresh 2024. This annual release brings new products, features, and updates designed to empower entrepreneurs to unlock their creativity and elevate their business to new heights.
Harnessing AI to Boost Creativity and Business Operations
With AI’s growing influence, Squarespace is committed to helping entrepreneurs integrate this technology to enhance their creativity while simplifying business processes. One of the key highlights of Refresh 2024 is the introduction of Design Intelligence, an innovative approach to web design that marries cutting-edge technology with two decades of industry-leading design expertise. Unlike many approaches that focus on replacing human input, Design Intelligence is grounded in the belief that AI should enhance human creativity, not replace it.
Introducing the Next Evolution of Blueprint AI
As part of its Design Intelligence initiative, Squarespace has unveiled the next iteration of Blueprint AI, the company’s first AI-powered website builder. Acting as a creative partner, Blueprint AI offers users tailored design and content recommendations based on their unique brand identity. From the initial onboarding experience to customising design elements, Blueprint AI helps entrepreneurs create beautiful, bespoke websites that align with their business goals. Now available globally in all languages, this tool provides a personalised starting point for every entrepreneurial journey.
Elevating Online Presence with New Design Tools
The Refresh 2024 rollout introduces several powerful new tools and features that focus on design and content creation. These include:
- Layout Switcher: A flexible layout system that allows users to experiment with different designs quickly. The content is automatically embedded into various compositions, making it easy to find the best fit for your website.
- Site Themes: With just one click, users can preview and apply curated style combinations, including handpicked font pairings, colour palettes, and button styles that align with their brand.
- Brand Identity Management: This new hub offers entrepreneurs a centralised place to craft and store their unique brand identity. It ensures consistency by guiding AI-generated content across key areas, including website copy, product descriptions, and client documents.
Usability and Business Management Tools
Beyond website design, Squarespace also announced a series of tools aimed at making it easier for businesses to manage operations and monetise their offerings:
- Client Invoicing: Entrepreneurs can now create professional invoices, proposals, and contracts that reflect their brand. Integrated scheduling tools and Automated Clearing House (ACH) direct deposit options make payment processing simpler for clients.
- Squarespace Payments: This expanded payment solution now includes options like Klarna, increasing flexibility for both businesses and customers. Available in the US, Canada, and the UK, it will soon roll out across more European markets.
- Content and Memberships: Entrepreneurs can now monetise their expertise by charging for access to blog posts or videos, offering customers a preview before requiring a one-time fee or subscription for full access.
Supporting Growth with Scalable Solutions
As businesses grow, so do their needs. Squarespace is committed to supporting this growth with an extended network of scalable digital solutions. One such innovation is the Domains Dashboard, which simplifies the process of configuring domain DNS settings and managing email and domain forwarding. Additionally, Squarespace’s Reseller API allows qualified partners to earn commissions on domain registrations, providing a new revenue stream for entrepreneurs.
A New Era of Innovation
Paul Gubbay, Chief Product Officer at Squarespace, expressed excitement about the new features: Squarespace enhances creative possibilities by providing unique tools that empower entrepreneurs to simplify business operations and create a strong, engaging digital presence and grow as they scale. As we enter this new era of entrepreneurship, we’re excited to launch tools that will transform how businesses are built and managed.
The future is bright for entrepreneurs, as Refresh 2024 opens new doors to creativity, business growth, and success.
